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Generative Creative · Featured

Generative AI just rewrote the ad creative playbook

Brands are producing 50x more variants for the same budget. We dig into who's winning, who's getting sued, and what creatives should learn next.

9 min read

Latest in AI & Ads

Programmatic

LLM-driven bidders are quietly taking over the open exchange

DSPs are swapping bid models for language-aware agents. Early results are messy but promising.

7 min
Measurement

Attribution after cookies: AI mixed-media models grow up

Marketing mix modeling, once an annual ritual, is now a daily dashboard powered by ML.

6 min
Brand Safety

Deepfake ads are testing every brand-safety vendor at once

Synthetic celebrity endorsements forced an industry-wide rewrite of detection stacks.

8 min
Retail Media

Retail media networks are betting big on autonomous campaign agents

Amazon, Walmart, and Kroger are pitching always-on AI buyers to mid-market brands.

5 min
Agencies

The agency org chart is being redrawn around AI pods

Holdcos are merging strategy, creative, and analytics into ten-person AI-native teams.

6 min
Privacy

Synthetic audiences promise privacy. Regulators aren't convinced.

Generated lookalikes sidestep PII, but the FTC is asking who exactly is being modeled.

7 min