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News

Daily reporting on the deals, launches, and policy shifts redrawing the advertising industry as AI moves to the center.

WPP signs multi-year deal to embed OpenAI models across all creative units

The world's largest ad holding company will roll out a private GPT instance to 110,000 employees, with bespoke fine-tunes per client.

The new 'Campaign Director' agent can pause, reallocate, and rewrite ads without human approval — a first for the platform.

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Advertisers can now describe a 15-second spot in text and have Meta generate, A/B test, and serve it within the same hour.

The commission is asking platforms how synthetic likenesses are disclosed and what consent mechanisms are in place.

A quiet update shifts the DSP from last-touch ROAS to causal-uplift bidding for any campaign with enough data.

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Third-party sellers can describe goals in plain English and have campaigns built, launched, and optimized automatically.

The retargeting giant published the first large-scale study of fully AI-generated display creative in the wild.

The new metadata flag would let publishers, browsers, and consumers identify which ads were created or scored by AI.